Shahriar Amin has diverse corporate experience with over 20 years of full-time professional brand marketing experience in some of the biggest technology and consumer goods companies in the world in multiple countries; including Philip Morris International (PMI), Japan Tobacco International (JTI) and Grameenphone. He taught marketing in MBA classes in East West university & ULAB and also has over 5000 hours of corporate training experience. He also ventured in the world of tech start-ups; gathering in-depth understanding of business, management, marketing, advertisement, digital, agility and above all—the consumer psyche. This book is a reflection of that. He has been writing for the thrill of storytelling – blogging, content writing, copywriting, movie reviews, e-books, fiction, and management articles—with a diverse set of interests and expertise such as business management, marketing, digital transformation, psychology, pop culture etc. for over 15 years. This book is also a reflection of that. This is his second book. His first book Return to Abracadabra: How to get brand building right as digital world wants to go left was published in 2021. He can be reached through his website http://shahriaramin.net/